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Social Deal Discounts Coupons

Published 10/26/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for? is a community for coupon and deal lovers. It offers the opportunity to follow deal bloggers, sites, and brands and "reclip" deals for later or to share.

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What is the history and popularity of the app? was founded by Cheryl Yeoh and Jhony fung in May 2012. Unique visitors to the site are on the rise, and the small sample set shows a high of over 12,000 per month in just a few months. Cheryl Yeoh is an entrepreneur and co-founder of CityPockets, a daily deal application.

What are the differences to other apps? is a social network that is specific to coupon and deal shoppers. It isn't about social chatter, it's all about finding a deal. The application differs from Pinterest in that it is not simply a collection of images and links, it is a visual feed of coupons, deals, and discounts. The deals on are community-vetted, so users do not have to go through the clutter of so-called deal sites that often contain expired or useless information.

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How does the web app look and feel to use?

Once registered,users are asked to take a 2 second quiz explaining where they typically seek out coupons and deals and what their interests are. From there, users are taken to their main page with suggested deals based on the quiz. Users are advised to follow these steps: browse the deal feed, search if seeking something specific, reclip a deal to save it to a folder, and discover more folders to customize the deal feed.

Basically, users are following other users who are posting deals. The users who post deals are categorized by the top 50, staff picks, interests, friends, and recent clips. One interesting thing was that when viewing one of the "tech" posters, the feed not only included tech deals, but also a coupon code for The Gap, Nike sneakers, an artificial Christmas tree, and a coupon for Boston Market Family Meals.

To view a deal, users may click on it for details. This is another warning: under "free stuff", once the user has clicked through to the actual deal, they must fulfill several obligations for joining clubs, referring friends, and/or completing surveys and product reviews. So, while there is no monetary fee, there is time, effort, and other obligation.

Using the "popular" tab allows access to a good category list that may help users browse more easily. Again, while users may claim or reclip the deal right away, it is best to view the deal completely first.

The idea is very good, but navigating the website is more complicated than it needs to be. The app automatically has the user following deals based on the initial quiz which includes about eight categories, while it might be better to have a more detailed quiz to find better matches. It would also be better to be able to view the categories on the main page for browsing purposes.

There is a filter to reduce the deals listed to specific categories as well as a search function.

Each deal shows how many users viewed it, how many claimed the deal, and how many reclipped it to revisit it later. Deals may be shared via Facebook, Twitter, or email. During testing, many of the deals offered in the main grid based on filters were expired. is a great idea that needs refining to be more user friendly. While it claims to be easier and more focused than most deal sites, users still have to wade through many deals to find the ones that really work for them (example: refining with for her yielded men's underwear, hard drives, and other unrelated items within the fashion listings.

How does the registration process work?

Users may register via Facebook, Twitter, or Google. The user must grant permission to the app as presented by the social media site.

What does it cost to use the application?

There is no cost to use other than the cost of any purchases made.

Who would you recommend the application to?

Deal junkies and those willing to wade through deal experts or categories to find those worth following will likely enjoy this application. Shoppers who prefer an approach that is more refined for their needs may become frustrated with this site.

  • Clip deals to follow up on later
  • Multiple blogger offerings
  • Follow friends' clips
  • Replace multiple RSS deal feeds with one platform
  • Visual feed of deals from all over the Internet

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